strategy & design for
Soul Space Studio
a boutique yoga studio in Kommetjie.
Context
Soul Space's entire promise is a feeling — the calm and peace of the physical studio. The hard part was carrying that feeling online, where most booking-led sites are functional and cold. It needed to feel like the studio and make it effortless for clients to find schedules and book in.
Approach
I translated the studio's existing calm identity into the experience itself rather than just applying it as decoration — a serene palette and high-quality photography set the tone, while a deliberately simple navigation keeps the sense of ease intact. An integrated schedule and booking system means the practical work happens without friction, on any device.
Outcome
A site that feels as tranquil as the studio it represents, while quietly handling the bookings — calm to experience, frictionless to use.
Desktop homepage (screen recording):
mobile homepage (screen recording):
Explore the studio's online home at soulspacestudio.co.za.
