Independent creative studio

Good ideas deserve thoughtful execution.

I help people and organisations turn complex ideas into clear strategies, compelling brands and useful digital experiences.

Let's talk See selected work

What I do

A little strategy. A little creativity. A lot of connecting the dots.

Most projects draw on more than one of these. We'll work out together what you actually need.

  1. i.

    Strategy & systems

    Making sense of complexity and finding a way forward — from business direction to the everyday systems that keep things running.

  2. ii.

    Branding & design

    Building identities and communicating what makes you different.

  3. iii.

    Websites & digital

    Designing and building useful, thoughtful digital experiences — in WordPress or with modern, AI-assisted workflows — and sorting out the technical problems that usually need a developer.

  4. iv.

    Projects & production

    Keeping moving parts on track, from launches and multi-supplier projects to events and live production.

  5. v.

    SEO & visibility

    Helping the right people find you.

Selected work

A few things I've worked on

Selected projects across digital design, branding and organisational work.

“She really ‘got’ the vision we had for our new website and branding and I was delighted with the outcome.”

Owner, Soul Space Studio

“The results speak for themselves — a beautiful website that regularly produces potential leads.”

Amy Cunliffe, A.R. Cunliffe

“We needed help with SEO… We are very pleased with the difference in our online presence.”

Co-owner, Akan Moringa

About

A generalist by nature and a perfectionist by habit, I'm curious about too many things to specialise in just one. It's been both a personality trait and a logistical challenge.

Over the years I've wandered between science, philosophy, design, activism, dance, community-building, strategy and the business of getting things done. What I bring from all of it is a love of the messy middle of a project: finding the connections, joining the dots, and turning good ideas into something real.

I work hard, care about the details and have a stubborn tendency to see things through. And I'd much rather make things you can understand and run with yourself than things that only work while I'm around.

There's more about me, and what else I get up to, at muriel.co.za.

Contact

Have something in mind?

A new website, a brand that needs direction, or a problem you're not quite sure how to solve? Let's start with a conversation.

Get in touch ↗ hello@studioamuse.co