Plantiful Coach needed to do several jobs at once: publish recipes and articles, convey the coach's personality strongly enough to build trust, and give prospective clients a clear way in. The challenge was holding all of that together in something that felt inspiring rather than cluttered.

I led with a single clear message — "eat more plants" — and let everything else resolve beneath it. Personality came first to build the trust a coaching relationship depends on, with recipes and articles structured into distinct, easy-to-navigate sections so the breadth of content felt like a resource rather than a jumble.

A clean, modern platform that balanced inspiration with usability — equal parts personal brand and practical resource.

Unfortunately, this site is no longer live.