strategy & design for

A.R. Cunliffe

a property and construction consultancy based in Cape Town.

Context

A.R. Cunliffe works in a field where trust is everything — clients hand over major projects and budgets on the strength of perceived expertise. Their challenge wasn't visibility; it was credibility. The site needed to make a specialist consultancy feel as authoritative and proven as it actually is, to people deciding whether to trust it with significant work.


Approach

I structured the site around demonstrating expertise rather than just describing it. Each core service — from orchestrating project timelines to outsourced project management — got its own clearly defined space, so prospects could see exactly where Cunliffe fits their need. Genuine client testimonials were given prominence rather than tucked away, because in a trust-led industry, proof from peers does more work than any self-description.


Outcome

A site that reads as authoritative and specialist, positioning Cunliffe as an expert partner rather than a vendor — and giving prospects the evidence they need to make contact with confidence.


Desktop homepage (screen recording):


mobile homepage (screen recording):


Explore the consultancy's online home at arcunliffe.co.za.

Note: Websites are living projects! The live versions of these sites might not accurately reflect the original work, as clients may have made updates since completion.