Privacy Policy

Last Updated: August 14, 2025

Studio Amuse ("we," "us," or "our") operates the website at studioamuse.co (the "Website"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Website.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner, in compliance with South Africa's Protection of Personal Information Act, 2013 (POPIA), and other relevant data protection laws, including the European Union's General Data Protection Regulation (GDPR) for our international clients.

We collect information to operate our business and provide you with a high-quality service. The types of data we collect depend on how you interact with our Website:

• Information You Provide to Us:
  • Contact Form: When you use our contact form, we collect your name and email address, along with any other information you choose to provide in your message.
  • Newsletter Sign-up (Future): If and when you sign up for our newsletter, we will collect your email address.

• Information We Collect Automatically:
  • Google Analytics: We use Google Analytics to collect non-personally identifiable information about your usage of our Website. This includes your IP address (which may be anonymised), browser type, device information, operating system, pages you visit, the time spent on those pages, and the website you came from (the referral source). This data helps us understand how visitors use our site and allows us to improve the user experience.
  • Cookies: Our Website uses cookies, which are small files stored on your device, to enhance your experience. These are primarily used by Google Analytics to track user sessions and preferences. We will implement a cookie banner to obtain your consent for the use of non-essential cookies, as required by law.

We use the information we collect for the following purposes:

• To Respond to Your Inquiries: We use the information from our contact form to communicate with you and respond to your specific requests.
• To Provide and Improve Our Services: We use data from Google Analytics to understand website traffic, user behaviour, and to make improvements to our Website's design and content.
• For Marketing Purposes: If you opt-in to our newsletter, we will use your email address to send you updates, news, and promotional material about our services. You can unsubscribe at any time.
• For Advertising: If we use tools like Facebook pixels, we will use this data to track the effectiveness of our advertising campaigns and to show you relevant ads.
• Legal Compliance: We may use your information to comply with legal obligations, enforce our terms, and protect the rights and safety of our users and ourselves.

We will not sell or rent your personal information to third parties. We may, however, share your information with trusted third-party service providers who assist us in operating our business, such as:

• Hosting providers: For hosting our website.
• Analytics providers: Such as Google Analytics, to help us analyse website usage.
• Email marketing services: For sending out our newsletter.
• Advertising partners: Such as Meta (Facebook), for ad tracking and targeting.

These third parties are bound by contractual obligations to keep your information confidential and to use it only for the purposes for which we disclose it to them.

Under POPIA and GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete information we have about you.
• Right to Erasure (Right to be Forgotten): You can request that we delete your personal information, such as the data collected via our contact form. We will delete this information upon request, unless we are required to retain it for legal purposes.
• Right to Object: You have the right to object to us processing your personal information for marketing purposes. You can unsubscribe from our newsletter at any time using the link in the email.
• "Do Not Track" Signals: We respect "Do Not Track" signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

To exercise any of these rights, please contact us at hello@studioamuse.co.

Our Website is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children. If we become aware that we have collected Personal Data from a child without verification of parental consent, we will take steps to remove that information from our servers.

We use cookies to analyse website traffic and to operate our Website. By continuing to use our Website, you consent to our use of cookies. We will also present you with a cookie banner to manage your preferences. You can configure your browser to refuse cookies or to alert you when cookies are being sent, but some parts of our Website may not function properly without them.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We advise you to review this Privacy Policy periodically for any changes.

If you have any questions about this Privacy Policy, please contact us at hello@studioamuse.co.